19 Heartfelt Holiday Emails to Send to Your Customers (Examples & Templates!)
How to put your customers into a holiday slumber 😴 :
To our valued customers,
As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday season and happy new year!
Want to send an authentic holiday email this year that your customers will actually want to read? This is your cheat sheet!
Contents
- Happy holiday email tips
- 50+ creative words and phrases to use
- Holiday email templates
- Holiday email examples
How to use these holiday email templates
This post contains both the copy and creative you can use for your holiday customer appreciation emails (a perfect companion for your holiday advertising plan). These emails are longer and more personalized—great for your most loyal customers or for businesses with a small client base. If you want shorter, more general copy, head on over to my holiday greetings and messages.
I’ve also curated editable templates, which you can access with a free Canva account!
Holiday customer email tips
In such a short piece of content as your holiday emails, small details have big effects. Here’s how to get it right.
- Express gratitude! Customer appreciation is the goal here.
- Keep it short and use a conversational tone. This is an e-toast, not a live journal.
- Be inclusive of all holidays, and be warm and positive, but not overly hyped—the holidays can be difficult for many people.
- Make it visual with creative graphics or a team photo.
- Share your growth and achievements to give customers a reason to stay confident in your business. BUT make it about them—the growth you achieved with their support. What you achieved together.
- Connect it back to your mission (NOT your value prop).
- Focus on the future. Speak to an ongoing relationship, but not through a CTA or sales promotion. Save that for your year-in-review email.
🎄✨ It’s a Christmas miracle ✨🎄
Free download >> 30 (Copy & Pasteable) Email Templates for Small Businesses
Words and phrases to make your holiday email message authentic
Take a gander through these words and phrases you can use that the other gajillion businesses out there aren’t using:
9 holiday email templates any business can use
To make your life easier, I’ve compiled some templates that incorporate the tips, words, and phrases above. Check’em out.
Template #1: Achievement-focused
To our customers:
Without your enthusiasm and energy, we wouldn’t be where we are now.
Thanks to your feedback, we added eight new features to ProductName this year and earned our highest rating on ReviewPlatform yet. And because of your referrals, we helped twice as many small businesses get online this year than last. And because of you, we love our jobs!
Not only are we excited for [year] with you, but we also have some big goals and big ideas that we can’t wait to share. So stay tuned! But for now, enjoy the holiday season!
With many thanks,
The ProductName Team